About Us

From our small town of Mineola Texas, Devan came to me with a passion to open a small B&M boutique in 2016 with a quest to make our customers feel valued, unique, and confident. Our graphic t-shirts quickly became a hit and encouraged us to open an online retail boutique. Today we process thousands of orders a month allowing us to give back to the community and add more local jobs. We have built our brand around hand-picked quality, exquisite comfort, and trend-setting styles that our customers have come to love and trust. Our humble beginnings have given way to our wildest dreams. Our unimaginable growth, our social media following, and our loyal customers have truly humbled us.